ITERAA

Iteraa is the leading B2B market intelligence platform that replicates the strategic analysis and decision-making process of marketers and sales professionals in the industry. Business data is analyzed and enriched by our AI engine to transform it into precise and actionable insights and recommendations. For each company, nearly 250,000 pieces of data are processed annually within Iteraa. Skills innovation: Iteraa addresses the business and marketing knowledge challenges faced by industrial companies and caters to all customer relationship roles (marketing, communications, product management, sales, maintenance & service) to promote knowledge and make it readily accessible. The goal is to provide centralized, processed, and analyzed data to detect all weak signals: trends and opportunities, ensuring improved performance in the company's customer and marketing experience. Technological innovation: Iteraa's innovation is based on internally developed hybrid AI models (XAI) that replicate the analyses of business functions involved in customer relations. Iteraa is both the expert companion for each customer relationship profession and the company's business knowledge base in which everyone can query using a generative assistant.